For the second consecutive year, Salem, Oregon’s RiverCity Rock Star Academy has been recognized as a NAMM Top 100 Dealer, cementing its reputation as one of the world's best music retailers. This prestigious award from the National Association of Music Merchants (NAMM) highlights RiverCity’s excellence in customer service, retail innovation, and community impact.
A Decade of Inspiring Musicians
Since opening its doors in 2015, RiverCity Rock Star Academy has been a cornerstone of the Salem, Oregon, music scene. Now celebrating 10 years of serving the Salem-Keizer community and its surrounding areas, RiverCity offers performance-based classes, personalized lessons, and workshops covering genres from classic rock, jazz to heavy metal. Our commitment to helping students of all ages and skill levels discover their musical potential has resulted in many students earning scholarships, forming bands, and launching professional careers.
More Than Just a Music Store
Beyond selling top-brand instruments like PRS Guitars, Zildjian Cymbals, Orange Amplifiers, and Korg keyboards, RiverCity offers professional repairs/services and a welcoming environment where musicians of all skill levels can explore their creativity. As Dan Miles, Retail Manager, notes, “RiverCity is more than just a store—it’s a space for growth, learning, and inspiration.”
Rooted in the Community
RiverCity’s commitment to the community of Salem, Oregon goes far beyond its walls. As the driving force behind Make Music Salem, the region’s largest free music festival, RiverCity brings local talent to center stage. Their contributions earned them the Al Loucks Business–Government Partnership Award and the Salem Spirit Award for their role in fostering creativity and connection for the city of Salem.
About The NAMM Show
The NAMM Show is the global gathering of music, sound, and event technology industries. Its annual Top 100 Dealer Awards celebrate retailers demonstrating excellence in innovation, customer service, and community engagement. For a community-driven business like RiverCity, winning this award is more than just recognition—it highlights our dedication to fostering a vibrant local music scene. As a small, family-owned business, RiverCity’s inclusion among global industry leaders underscores our impact on music education and retail, reinforcing our mission to empower musicians of all ages.
Looking Ahead after 10 Years
Despite challenges like the 2021 fire that devastated their building, RiverCity emerged stronger, driven by resilience and support from the Salem community. “This award reflects the passion of our team and the loyalty of our community,” says owner Mark Green. “As we celebrate 10 years, we look forward to continuing to make music accessible and inspiring for all.”
